BMW launched today the special edition Individual 7 Series that will be sold exclusively on the Neiman Marcus Christmas Book. It will be limited to only 31 units, in honor of the 7 Series’ 31st anniversary, each priced at $160,000.
This special edition is based on the BMW 750Li and will be powered by the all-new V-8 engine with direct injection and twin turbochargers rated at 400 hp. It includes iridescent Diopside Black metallic paintwork and BMW Individual Champagne Merino full leather. Even the smallest details - contrast piping and trim - are customized. The automobile is accented with interior Piano Black trim elements and BMW Individual steering wheel in Piano Black finish with wood ring insert and BMW Individual branding.
This is not the first time the German company teamed up with the upscale retailer. In 1995 the Christmas catalogue helped launch the Z3, and then again in 2006 BMW sold a limited edition M6 convertible through the Christmas Book.
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